The store will allow customers and dealers to experience the products before the purchasing decision.
The concept store is located in Stockholm, Sweden. It will offer a wide range of Husqvarna and Gardena products and solutions. The store will let customers see all the Husqvarna Groups products, as well as collect customer insights, test new concepts, train dealers and train retailers. The aim is for Husqvarna to directly interact with end-customers and demonstrate new products. The store will also be a meeting and competence centre for dealers and their staff, as meetings, product trainings and other developments will all be held at the store. Because technology changes so quickly, it has become necessary to establish a point where customers can easily access the latest Husqvarna Group products, as well as new products that will soon be on the market. Husqvarna has approximately 25,000 dealers around the world. Source: http://husqvarnagroup.com/en/pressreleases/husqvarna-group-opens-concept-store-1341375