JCB announced a partnership with a new British motor racing team as the company continues to expand its presence in global markets.
The partnership with SportPesa Racing Point F1 team (formerly Force India) will see prominent JCB branding on the two cars driven by Lance Stroll and Sergio Perez from the first Formula One race in Melbourne in March. Branding will also appear on helmets, overalls and the team’s trackside clothing.
In addition, JCB will play a major part in Racing Point’s development by providing machines to help in the construction of building the team’s planned new factory later this year. JCB will also provide a range of power tools and workwear for the British team as well as equipment including access platforms and generators to assist the team when it races in Europe. The popularity of Formula 1 gives JCB an excellent platform to promote their products on the international stage to both new and existing customers.
JCB began its Formula I association in 2017 with a Williams Racing sponsorship which has now concluded. The new deal offers JCB the opportunity to develop customer relationships at race meetings and to promote its brand in new and existing markets to increase global sales. Source