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Profiling Husqvarna

In 1689, Husqvarna was established as a weapons foundry for the Swedish armed forces! Today, Husqvarna produces forestry, park and garden equipment, as well as construction power tools and equipment. Husqvarna focuses on the general consumer as well as the professional. In 2008, professional forestry products accounted for about 45% of the Husqvarna Groups total sales of professional products.

                                                                

Husqvarna moved on from being a weapons foundry to manufacturing sewing machines, kitchen equipment, bicycles and motorbikes. The first version of the famous Husqvarna logo symbolised the sight and barrel on a musket! In 1958, Husqvarna started producing chainsaws and engine driven lawnmowers. In 1978, Eletrolux acquired Husqvarna, which started a major product expansion programme. Further developments included the first ride-on lawn mower and the first solar powered robotic lawnmower. In 2006, Husqvarna once again became an independently listed company, and in 2007 Husqvarna acquired the Gardena project range. According to Husqvarna, the slightly modernised Husqvarna logo signals that they still “aim for the future”.

In the forestry product area, Husqvarna manufactures a wide range of chainsaws for various conditions. The chainsaw range is complimented with accessories such as chains, blades, protective clothing and tools. The forestry products are sold under the Husqvarna, Jonsered and Zenoah brands, although Husqvarna is the dominant brand. Husqvarna and Jonsered have been two of the three leading chainsaw brands, with a combined market share of about 40% in the professional segment. Zenoah products are sold under the RedMax brand in the US. The Husqvarna Group is present in over 100 countries and has more than 25,000 dealers. Source: www.husqvarna.com

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